Everyone knows that fashion has the power to impact our mood significantly. This is why, on days where we don't feel our best, we reach out to our clothes that make us feel empowered, confident and stylish. So, if you are feeling dull? Throw on a bright coloured sweater. Nervous about your interview? Put on a stylish blazer and open the door in confidence. Going on a date with your long-time crush? Wear that cute skirt, girl.
Bras are one of the most basic and important pieces of clothing found in every woman’s wardrobe. Yet, for centuries now, countless myths have been swirling around them.
It’s that time of the year again! The air is filled with excitement and anticipation as the festive season sets in. There’s music everywhere, loud chitter-chatter, companionship and delicious food accompanied with the thrill of shopping for new outfits, jewellery, shoes and makeup that gives you the confidence to make a grand entrance in slow motion, looking like an absolute queen.
The definition of ‘beauty’ has been written, erased, and re-written more than any word in the dictionary. But, today, it is more inclusive than it has ever been.
Non-wired bras, also known as soft cup bras, ruled the lingerie industry a few years ago, until their popularity was significantly compromised by the rise of the underwired bras. Underwired bras were designed and largely promoted to highlight their special features – extra support, better shape, enhanced lift and more attractive & fashionable look. This brought a huge shift in the industry with more women jumping on the bandwagon, leaving very few loyal consumers behind who still opted for the non-wired bra
Did you know that bras were once designed by stitching two handkerchiefs together and wrapping a bow in the center? Well, that was a long time ago; before the evolution of brassiere changed the game for women everywhere. No more dull, basic and unsupportive bras or body-sucking corsets. Thank God!
A few years ago, shopping for some cute & comfortable bras meant asking the sales assistant at a department store to help you figure out the right one for your size and shape. Soon after, you’d try a few and then pick the most basic bra and head to the counter for checkout. The whole process would be awkward, and slightly hurried.
Finding the right bra is like finding your significant other – you have to find your right fit! Unfortunately, this can be quite a task. Besides skimming through a hundred options available in the market today, trying them and then some more, you forget what exactly you were looking for in the first place.
Over the years, the business of fashion has grown significantly. Every day we see new trends that make headlines, inspire our daily outfits and help us reimagine fashion like never before. However, these ‘trendy’ outfits need lingerie, and choosing a complimenting bra is just as difficult as picking out a dress. Thankfully, with the advancement in technology and the sheer brilliance of fashion geniuses, today, we have undergarments that are crafted to support and comfort our body, without compromising on th
If there’s one word that could define the whole experience of lingerie shopping, hands down, it would be - confusing! For most women, knowing what styles to pick and how many bras to shop for can be difficult. After all, there are so many options to choose from and quite often you’re drawn to those lacy, strapless and sexy numbers, even if you own hundreds of them already.
Your journey towards womanhood can be defined in two words – exciting & awkward. On one hand, you’re super pumped to discover a whole new world that’s nothing like the one you have known before, and on the other hand, it can seem quite overwhelming!
If you are a plus-sized woman, you’d know how annoying and incredibly difficult shopping for lingerie and intimates can be. Especially, when you are looking for a bra that looks great & gets the job done but does not look like it belongs in your grandmother’s wardrobe.